Down 2 points. 15 seconds on the clock. That's how I build products.
AI product leader building personalization, discovery, and decisioning systems that help users know what matters next, from zero-to-one strategy to scaled execution.
What I’m known for
AI personalization & decision systems
Turning complex signals into simple user experiences
Zero-to-one product leadership
From ambiguous concept to launched platform
Cross-functional execution
Aligning product, engineering, data science, design, QA, and executives
Momentum under uncertainty
Making clear tradeoffs when the playbook is still being written
About Me
Most portfolios show outcomes. Mine shows the decisions behind them.
I build products by finding the signal inside complexity: what matters, who needs it, and what action it should make easier.
Case Studies
Orbis: Personalization & Reasoning Layer
Cross-platform Personalization layer · System Foundation · Decision Engine
Site Sentry: Real-Time AI Decisioning
0→1 AI monitoring platform · $145M pipeline · Google as early adopter
Ticket Protection at Checkout
Checkout add-on · Transaction-Based Growth Funnel· Multi-partner GTM
Philosophy
Clarity over sophistication
The biggest barrier to adoption is cognitive load, not missing features. My job is to simplify without dumbing things down.
Momentum as a strategy
Markets provide better feedback than slide decks. I optimize for speed-to-signal so teams learn what matters while it still matters.
Product as culture
Products succeed when they become part of how people behave, decide, share, and return.
In Practice:
A steady hand under pressure.
A relentless focus on the unit of value.
A partner who translates complex systems into intuitive, human experiences.
Teams align faster, make clearer decisions, and ship with confidence.
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